Tianjin Jiuyuan Park - News - Made-in-China Global Branding Promotion

Beijing unveils made-in-China global branding promotion

A 30-second commercial promoting Chinese-made products debuted on the Cable News Network (CNN) earlier this week, the media monitoring website www.media.com reported on Wednesday.
The report says the advertisement is Chinese government's first ever branding campaign. The advertisement is expected to be run on CNN in major overseas markets, including North America.

With the tagline 'Made in China, Made with the world' and highlighting the way Chinese companies co-operate with overseas firms to produce high-quality goods, the commercial shows a series of products, including an IPod-like MP3 player, a fashion shoot, and a refrigerator bearing the text 'Made in China with European styling'.

The ad was created by DDB Guoan in Beijing. A statement from DDB Guoan said that the ad was commissioned by the Ministry of Commerce in partnership with four industry groups: the China Advertising Association of Commerce, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, and the China Chamber of Commerce for Import and Export of Textiles.

From: People's Daily Online